Why every teacherpreneur needs a newsletter
Nurture your audience until they’re ready
Read time: 4 minutes
Here’s our TTT for this week on how to grow your online teaching business.
What is TTT? A Tip, Takeaway, and Task. On Thursday.
Enjoy!
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Tip: A newsletter is more than it seems
The word newsletter is one of the most over-used in the online info space. We understand if you have a bit of a negative reaction to the word. But it’s over-used for a reason: they work.
The newsletter has definitely made a comeback. And with the algorithm changes we’ve seen recently to the main social media platforms (not for the better), owning your audience has become more vital.
A newsletter is a great way to do this.
And it’s not simply about collecting emails. It’s about many supplemental benefits as well.
Takeaway: You can’t give too much away
For us, there are 5 main benefits to having a newsletter:
1. Helps to understand your niche
Every time you write content for them, you understand them better. If you’re struggling a little bit to know what your niche is looking for, try writing directly to them.
2. Helps you understand yourself
If you’re wondering how exactly you’ll help your niche overcome their challenge, writing a newsletter helps immensely.
3. Helps you create content
A newsletter can become extra content for you, saving lots of time. Chop up parts of it as short form content for social media. You can also re-purpose it as blog posts on your website, driving traffic from your socials to your site.
And then we post about that topic, and if people want to learn more, go check out the blog post there.
4. Acts as a lead magnet
To own your audience and not rely on social media alteration, you need emails. A newsletter is a great trade: value for email.
5. Helps you build relationships passively
A consistent value-full newsletter is a great way to display your expertise and show the value you bring. Do this for long enough and you’ll create many warm leads ready to work with you.
Task: Create a framework
If you don’t have a newsletter, create a framework for one this week.
Your first tier of considerations are these:
who is my niche?
what do they struggle with?
how do I help them?
how consistently is reasonable for me to send out my newsletter?
Once you decide that (don’t think too hard), then create a framework that you can rinse and repeat.
We like the rule of three. For instance, tip, takeaway, task.
Break down one learning tip each week for your audience and watch what happens.
Hope this helps.
When you’re ready, here are 3 ways we can help you:
1. Our free business foundations training for teachers
2. CPD courses using organic approaches
3. A free consultation with us to talk about building and selling your first course
