Four Steps to Get more Engagement on your Content

Jul 21

Written By Andrew Woodbury

Use the non-obvious in your favour

Read time: 3 minutes

Here’s our TTT for this week on how to grow your online teaching business.

What is TTT? A Tip, Takeaway, and Task. On Thursday.

Today’s read will take you about 3 minutes.

Enjoy!

Tip: Ensure you’re speaking to the right person

A lot of teachers struggle with engaging their audience on social media. You may be one of them. This is common - social media is a fickle beast. But, there are some strategies that can help.

Before we get to that, some of the most common reasons for a lack of engagement are:

Not speaking to the right person (lack of niche definition)
Speaking to the right person, but not speaking to their problem (lack of niche understanding)
Speaking about features of what you do, but not about the outcome of what you do (people are generally uninterested in the features of your program and mostly interested in the results you get for them - “what’s in it for me?”)

Takeaway: Apply your four buckets

With this said, the “Four Buckets” content strategy is a great one to use - once you’ve straightened out the questions above.

Nicolas Cole is a great Twitter follow, and the Four Buckets come from him.

He claims that content falls into four buckets:

1. Obvious, obvious (bad)

2. Obvious, non-obvious (better)

3. Non-obvious, obvious (best, but hard to sell)

4. Non-obvious, non-obvious (no one gets it - but cool)

Avoid being in the first bucket. This is where 90% of content falls, Cole says, and leads to zero differentiation. The first bucket is proposing an obvious solution to an obvious problem.

Want to help students increase their confidence by….feeling more confident?

Obvious, meet obvious.

Why would people buy what you’re selling if they already know the solution?

Task: Journal for clarity

We have two tasks for you this week:

1. Be clear on the question above to make sure you’re speaking to the right audience.

2. Move out of bucket one and into bucket two, three, or four. This will also require you to think deeper about what you do and how you help people, and you’ll be better in the long run for it.

Journal your reflections each day for seven days on this and analyze what you’ve got after a week. Then, move forward with your new content strategy.

We hope this helps.

See you again next week.

Leo, Andrew, and Mike