A niche with benefits for Valentine's Day
Stop with indecision and date a niche.
Read time: 6 minutes
Here’s our TTT for this week on how to grow your online teaching business.
What is TTT? A Tip, Takeaway, and Task. On Thursday.
Enjoy!
Tip: Date a Niche for Valentine’s Day
Roses are red,
Violets are blue,
When looking for your forever niche,
A niche with benefits works, too.
Cheesy Valentine’s Day rhyme aside, this can’t be overstated enough: indecision kills businesses. This is especially true with the first step where many people get hung up: choosing a niche.
And that’s what we’re going to help you solve right now.
If you're thinking:
I'm not sure I even solve a problem
I don't really know who I help
I help a wide variety of people and I'm not sure how to choose
Don't worry: we got you.
If you don’t work in an established niche or are having difficulty selecting one, that difficulty is over.
We have a plan just for you: You are going to date a niche.
Takeaway: Why date a niche?
As we said earlier, indecision holds you back more than anything else. We’ve seen teachers hum and haw on “choosing” a niche for weeks and months. In that time, nothing happens.
It paralyzes them.
You literally can’t do anything to grow your business if you don’t know who you’re targeting.
This is the worst possible scenario, and one we don’t want for you.
So, to eradicate that indecision, you’ll date a niche for a brief period of time, run your first course, and then decide if you want to stay in that relationship or end it.
A niche is important - but only to an extent
You might be wondering: “But if I choose a niche and then break up with it, isn’t that a waste of time?”
Quite the opposite, actually.
The reality is that, yes, a niche is important for a successful business, but only to a certain extent. What’s absolutely crucial is what you learn through having a niche.
If you don’t choose one, you won’t learn the most important skills to growing a teaching business. And none of them are connected to a specific niche.
These skills include:
Creating an offer
Selling an offer
Curating & growing an audience
Speaking to & resonating with a specific audience
Growing an email list
Creating and designing a course
Running a course
Gaining testimonials
Refining a product
Adding automation and warming sequences
Curating your own community of passionate people
The skills above (and others) are transferable to any niche. But in order to learn them and go through the process, you need to choose one right now.
The worst case scenario is you choose to break up with it after a few months.
The lessons you’ll learn along the way will allow you to work in any niche for the rest of your life.
The worst case scenario of not choosing one is much more dire.
A niche for the nicheless
Our guess is that you have an awesome idea for a course, but are unsure:
If you want to do that forever
If you’d like helping those people forever
If those people would like working with you
Good news: this is exactly what dating is for.
Choose one, work in it for a temporary period of time, learn about it, and then decide if you want to continue.
No commitment, just tons of learning and growth. And at the end, the worst case scenario is you’ll have learned how to create, sell, and run a course.
If you don’t pick one, the worst case scenario is you’ll be stuck exactly where you are right now forever, with no growth.
Date a niche and move on.
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Task: Go on a date
The only wrong decision is not making a decision.
It's all learning, growth, and the path to achieving the goals that were the reason you started your business in the first place.
Let's make a decision here to go on a date and move on.
Remember: You can always break up with this niche later.
However, if you decide not to date at all, you won't learn the crucial skills that are transferable to any niche.
Most business skills are:
Absolutely necessary to be successful
Transferable to any niche
It's a catch-22: you can't learn the skills if you don't have a niche; if you don't choose a niche, you'll keep postponing learning those skills.
So, if you really can't choose: date a niche for a while and see how it goes.
Even if it's the wrong decision, it'll be the right decision.
When you’re ready, here are 3 ways we can help you:
1. 5in30: Get 5 new clients in 30 days
2. CPD courses using organic approaches
3. A free consultation with us to talk about building and selling your first course
