A 5 finger funnel to get more clients

Oct 25

Written By Andrew Woodbury

Stop with social media and get selling

Read time: 8 minutes

Here’s our TTT for this week on how to grow your online teaching business.

What is TTT? A Tip, Takeaway, and Task. On Thursday.

Enjoy!

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Tip: Use ATLAS to sell more

f you listened to our podcast with Bill Van Patten, you likely heard him talk about the Atlas Complex - where teachers feel the weight of the world on their shoulders. 🌎

Today, we have a different "Atlas" for you: the ATLAS 5-finger funnel. This concept we learned from Pat Flynn, a wonderful podcaster, YouTuber, and business coach (one of our mentors).

And instead of this Atlas weighing you down in the classroom, it will lift you and your business up in terms of sales.

But first, a question for you: What would you say is the NUMBER ONE reason you don't get more clients in your teaching business?

Send us a message and let us know. Then, as you read this week's newsletter, consider how the 5-finger funnel can help you generate more warm leads and then close those leads.

Takeaway: Keep it simple & avoid social media

Okay, so avoiding social media isn't really the goal. But we work with so many teachers who struggle to sell using social media - even with large followings.

There are many reasons for this and a lot of them pertain to individual situations. However, an over-arching theme with selling online is:

A. It's difficult to engage with individuals

B. It's time consuming to engage on an individual basis

C. It's difficult to distinguish between warm & cold leads

D. Qualifying tire kickers and serious prospects is also challenging

Enter the 5-finger ATLAS funnel.

If you follow this, you'll be able to solve those issues and develop a fuller pipeline of warm, qualified leads for your business. You'll also likely notice that the funnel asks you to get leads off of social media fairly quickly.

Here is the ATLAS funnel as Pat explains it:

Audience

Target problem

List

Agitate/Arouse

Sell

____________________________________________________________________________________________

Audience: Choose one target audience that needs your product or service. This is your "who." Be specific here. In addition, we recommend using only one social media platform to engage with them - that's all you need. Using more will spread yourself too thin.

Target problem: What problem do you solve for that audience? If you've been subscribed her for a while, you know we talk about the problem you solve being: A. Your real niche B. A non-linguistic problem (people are more likely to pay) *See our free training here for more on that

List Get warm social media leads on your email list as quickly as possible. It's imperative that you "own" your list in case the powers that be decide they've had enough and shut down Meta, etc. As well, this is where you can better engage with them. For example, if you're reading this, you opened this email specifically because it was from us and it didn't just pop up on your feed. This is what you want.

Agitate/Arouse This is a step most people skip - they go right from list to selling, which has a low conversion rate. You need to agitate your list. This is a combination of the problem you solve, why they want it solved, and their urgency to solve it. One of the best sales and marketing techniques we know is the answer to this question: "What happened recently that made solving [target problem] a priority for you now? If you understand what motivates your niche to seek solutions, you will sell more than you can imagine.

Sell Once your audience is on the list, warm, agitated, and in line with your solution to their problem, selling to them doesn't even feel like selling. Pro tip here: choose one way you want to enroll clients. Giving them options means decisions and with more decisions, people put it off.